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CASE STUDY: TD Brand Guide

CHALLENGE:

TDIndustries did not have a documented Brand guide to represent the standards for the company. Previously, TD had hired a contract designer to define the TD color pallet and document the fonts used. Colors included 8 colors 5 of which had 2 variations. The documented fonts consisted of 3 fonts with a total of 12 variations among them. The biggest challenge included the lack of structure and explicit instructions on how to use the provided elements. 

SOLUTION:

The first solution was to use InDesign in order to incorporate the brand standards I was defining into the design of this document. Secondly, by defining the Paragraph and Character Styles for the document early on, I was able to export those Technical Writing Styles into a Creative Cloud library in order to share with others in the department. 

TDIndustries Brand Standards Guide includes:

  • Logo: Specs, Usage, and History

  • Typography: Font Palette and Usage

  • Colors: Hierarchy, Color Details, and Specialty Color Palette

  • Apparel: Color combinations, Screen Print and Embroidery Specs, and Placement

  • Social Media: Standards and Specs

  • Glossary

Branding Guide.jpg

PROCESS:

Media Kit Banner.jpg

Creating Branded Layouts & Determining Logo White Space

2CMYK-01.png

Color Hierarchy Prototype

Apperal.jpg

Assessment of current standards

New Guys-01.png

Defining TD's Logo, creating vector file

Branding Guide.jpg

FINALS:

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